I work with a few 'idea' and marketing guys. The quicker we can turn out a project, the quicker we can make money. Some days, I can get 3 quick, easy projects out. But sometimes, these guys get 'ideas' that are out of the norm so they can take a few days to get going.

One of the guys had an idea I knew was going to take longer than a day, especially with the rest of my daily tasks. This guy loves reading 'how to run a business' books and tries to say we need it today, 'nothing is impossible' (because it was in his book).

I explain reality to him and he gets all pissy. The following day he tried again, with something that would take less time. 'so, which one do you want? Yeah, I can do that one quicker, but the first one will take longer then.'

This guy don't get it. I will burn everyone of his fucking books.