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The Apple business model:

- Charge next year's prices for last year's tech

Comments
  • 6
    *cough* pixel 4 *cough*

    Yea, but sadly other companies follow apples lead too.
  • 6
    As long as people are stupid enough to buy overpriced crap why should they even care?
    Some don't realise how powerful the "vote with your wallet" is.
  • 2
    But Apple makes up for that in super-efficient software (muhaha), and also, their iToys are so slim that you can use them for cutting apple pie.
  • 3
    If it's stupid but works, it's not stupid 💁
  • 0
    Actually they introduced hardware subscriptions this year. You pay monthly and get new iphone every year.
  • 2
    @volttide There are a lot of things wrong with that, but I'll go with, "if it's stupid but it works, the fact it works will mask the stupidity, thereby lengthening the time required to find a solution that isn't stupid." Thus, it's still stupid, and will be stupid for longer than it should be.
  • 1
    @powerfulparadox I agree with your statement there
  • 1
    If this were true, shouldn't Apple hardware be cheaper than expected? Think about it: next year, last year's tech will be two years old, therefore next year's prices for last year's tech should be cheaper than this year's (or even last year's) prices for last year's tech.
  • 0
    @SomeNone You neglect a few things that are masked by the original quote. Apple has always been about the experience, not the hardware (the first few Apple computers notwithstanding - Steve Jobs always wanted a computer that would be the equivalent of a household appliance - no worrying about the internals for those who bought it), so they are selling more than the hardware as part of their brand: you get the ecosystem, not just a computer. Along with this, they create the illusion of fashionable design, so people think their products look cool and will make them cool, too when they buy one. All of this combined to make people willing to pay a premium for the hardware they get.

    To be fair to Apple, though, they've actually improved on this point in the last few years. Some of their high-end stuff has been close to reasonably priced recently. (Affordable for mortals? That's a different story, of course.)
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