The worst part of being a developer?

So many ideas, so many possibilities... But so little time to do all of it. :'(

Insecure... My laptop disk is encrypted, but I'm using a fairly weak password. 🤔

Oh, you mean psychological.

Working at a startup in crisis time. Might lose my job if the company goes under.

I'm a Tech lead, Senior Backender, DB admin, Debugger, Solutions Architect, PR reviewer.

In practice, that means zero portfolio. Truth be told, I can sniff out issues with your code, but can't code features for shit. I really just don't have the patience to actually BUILD things.

I'm pretty much the town fool who angrily yells at managers for being dumb, rolls his eyes when he finds hacky code, then disappears into his cave to repair and refactor the mess other people made.

I totally suck at interviews, unless the interviewer really loves comparing Haskell's & Rust's type systems, or something equally useless.

I'm grumpy, hedonistic and brutally straight forward. Some coworkers call me "refreshing" and "direct but reasonable", others "barely tolerable" or even "fundamentally unlikable".

I'm not sure if they actually mean it, or are just messing with me, but by noon I'm either too deep into code, or too much under influence of cognac & LSD, wearing too little clothing, having interesting conversations WITH instead of AT the coffee machine, to still care about what other humans think.

There have been moments where I coded for 72 hours straight to fix a severe issue, and I would take a bullet to save this company from going under... But there have also been days where I called my boss a "A malicious tumor, slowly infecting all departments and draining the life out of the company with his cancerous ideas" — to his face.

I count myself lucky to still have a very well paying job, where many others are struggling to pay bills or have lost their income completely.

But I realize I'm really not that easy to work with... Over time, I've recruited a team of compatible psychopaths and misfits, from a Ukranian ex-military explosives expert & brilliant DB admin to a Nigerian crossfitting gay autist devops weeb, to a tiny alcoholic French machine learning fanatic, to the paranoid "how much keef is there in my beard" architecture lead who is convinced covid-19 is linked to the disappearance of MH370 and looks like he bathes in pig manure.

So... I would really hate to ever have to look for a new employer.

I would really hate to ever lose my protective human meat shield... I mean, my "team".

I feel like, despite having worked to get my Karma deep into the red by calling people all kinds of rude things, things are really quite sweet for me.

I'm fucking terrified that this peak could be temporary, that there's a giant ravine waiting for me, to remind me that life is a ruthless bitch and that all the good things were totally undeserved.

Ah well, might as well stay in character...

*taunts fate with a raised middlefinger*

I'm a shit programmer

I'm 29 and I assumed that by this point I'd be successful some way or another, either by being financially abundant or technically complex.

I am not, just mildly accomplished instead.

Here'a list of thing I consider challenges that I have:
* I tend to tunnel vision ideas that are terrible or execute them poorly because of said tunnel vision.
* I don't hone my skills, I usually consider my potentials the same as my actuals, as if I achieved everything already, probably product of ny huge ego.
* I communicate poorly with my boss, I sidetrack into thing he didn't ask
* I'm a mess when it comes to reading documentation online, I have the attention span of a fucking fish.
* I work alone, I have 0 networking status or skills.
* I take huge amounts of time to finish my side projects
* Of all the side projects I started I only finished one, the ones that I couldn't finish usually bevame insabely stressful things, so much and so many that I questioned myself many times if I should be a programmer or not.
* I have little discipline or organization, if I work in more than one thing at a time, i get really anxious and stressed.

I am not saying I'm not competent, I think I am (I'm looking at you imaginary scary recruiter googling this online), I'm just not really proud of myself

Alright, this my fucking rant right here. Distraction? This whole company is a distraction! Boss decided to throw us all in an open work environment doing jobs that require careful concentration. Straight outta college I'm getting handed vague ideas, (make a desktop app that helps our customers put data on the internet, make an iPhone app) with out so much as an inkling of what technologies to use, just make it work.
Ok I will but when you hit a roadblock with very little resources to draw in it's hard to stay focused.
On top of that since I worked in support for a year I'm our senior support person! But sometimes support just doesn't use their brains and I'm using my time to solve very basic problems.
That brings me to my next point, the goddamn piece of shit that is our telephone. Fuck that thing when it rings it's never good. Moreover, since I don't want to get roasted for not being responsive I have the motherfucker forward to my personal cell. So I answer every fucking call and I get so many spam calls!
Not to mention I'm mainly running the hardware show around here. Shits broke I'm the one fixing it. Need new shit I'm putting the order together.
Tried to get a new guy to be the sys admin, ordered a 6th gen board with a 7th gen proc, had to pull 3 machines apart to get that sorted. Then he left bc family issues, and has been gone for weeks.
The other devs are also slam up busy, and the main product is about 15 people's piss on a plate of garb age spaghetti. (I got a lot of shit going on but at least I'm the only one pissing in my spaghetti) it's a constant run around if who does what with a code first plan later mentality causing confusion and delay.
Nobody wants to help anybody because they are also annoyed with this setup and are getting bitched at by customers or management.
Sales is mostly composed of a bunch of crackhead yes men and women who just want a commission and only half know the shit we sell and have sold 15 new features that had not been discussed. But management always says make it happen. In what priority? It's all a priority they say! Wtf.
So yea, then it brings me to me, dealing with this much chaos at work makes it seem like a high amount of chaos in my life is normal. I'm just now learning to control this.
I've had to do a lot of growing up as a person and as a developer. I've went from being the most junior to about the 3rd most seniors and I've no doubt my efforts have contributed to the growth of the company.
I'm a big believer in coding flow, and that it takes at least 15 mins to get in that flow and about 5 seconds to break it. There is no do not disturb on the company chat, everything always on fire it seems.
So fuck a lot of this, but I've done the research and where I'm at is the best opportunity in a 100 mile radius. So I am thankful for this job. Plus I usually win the horror story contest.

So TL;DR the biggest distraction is every fucking thing in this god forsaken place.

My company has two offices in separate cities but they treat each the devs of each location very very differently.

In one office the devs get full power to experiment with whatever tech they want, they just stomp their feet and management gives em whatever they ask for, freedom of choice regarding anything they are working on, to be allowed to do greenfield work or experimental stuff

But in my office we are forced to do ONLY. Bug fixing and refactoring shitty code from over a decade a go, our tech is ancient and we are not allowed to to
Shit , anything we ask for is denied
And improvements to our process is shut down with the reasoning that whatever we got works so why meddle ??

For us , management is solely focussed on making sure we respond to support calls , deployments , configurations and little bug fixing. Basically they only care that we manage to finish for out next delivery.
No new work whatsoever!
If there is any hint of something new to to
Implemented the golden boys from the other office just stopm their feet tillmthey get it or just go off and start working on it then seek permission afterwards, with their much larger team they obviously get further than we do by the time management hears about it so they end up taking over the work since they already have more done already

My manager decided to push us to attend a company devCon to share ideas with our devs from our other location. This rapidly turned into a sour experience

Basically we do all shitty boring work which puts money on the table which goes straight to those idiots to play with...

They have the guts to laugh when we mentioned that we never get anything interesting to work on

Never seen so many of our devs looking up job sites on the bus back...
This is gonna blow up in management's face...

How I got selected for GSoC'19:
I will describe my journey from detail i.e from the 1st year of the college. I joined my college back in 2017 (July), I was not even aware of Computer Science. What are the different languages of CS, but I had a strong intuition of doing BTech from CSE only?

So yeah I was totally unaware of the computer science stuff, but I had a strong desire to learn it and I literally don’t know why I had this desire. After getting into college, I was learning HTML, Python, and C, also I am really thankful to my friends who really helped me to learn, building logic and making stuff out of it. During the 1st month of joining the college, I got to know what is Open Source, GSoC, Github due to my helpful seniors. But I was not into Open Source during my 1st year of college as I thought it is very difficult to start. In my 1st year, I used to do competitive programming and writing scripts in Python to automate various stuff. I never thought that I would even start doing Open Source development, also in the summer vacations after the 1st year I used to practice programming on HackerRank and learnt an awesome course called Automate the Boring Stuff with Python(which I think is one of the most popular courses for Python) which really helped me to build by Python skills.

Now the 2nd year came, I was totally confused between doing Open Source development or continue with my Competitive programming. But I wanted to know about Open Source development, so I thought to start now will be a good idea. I started attending meetups of OSDC(Open Source Developers Club) which is a hub of my college, which really helped me to know more about Open Source development from my seniors. I started looking for beginner friendly projects in Python on the website Up For Grabs, it’s really helpful for the beginners. So I contributed in a few of them, and in starting it was really tough for me but yeah I continued, which really helped me to at least dive into Open Source. Now I thought to start contributing in any bigger project, which has millions of lines of code which will be really interesting. So I started looking for the project, as I was into web development those days so I thought to find a project which matches my domain. So yeah I finally landed on Oppia:
Oppia

I started contributing into Oppia in November, so yeah in starting it was really difficult for me to solve any issue (as I wasn’t aware of the codebase which was really big), but yeah mentors at Oppia are really helpful, they guided me which really helped me to start my journey with Oppia. By starting of January I was able to resolve around 3–4 issues, which helped me to become the collaborator at Oppia, afterward I really liked contributing to it and I was able to resolve around 9–10 issues by the end of February, which landed me to become a Team Member at Oppia which was really a confidence boost and indication for me that I am in the right direction.

Also in February, the GSoC organizations list was out, and yeah Oppia was also participating in it. The project ideas of Oppia were really interesting, I became even confused to pick anyone because there were 4–5 ideas which seemed interesting to me. After 1–2 days of thought process I decided to go for one of them, i.e “Asking students why they picked a particular answer”, a full stack project.

I started making proposals on it, from the first week of March. I used to get my proposal reviewed frequently from the mentors, which really helped me to build a good and strong proposal.

I must say a well-defined proposal is the most important key for getting selected in GSoC, also you must have done some contributions to the organization earlier which I think really maximize your chances of selection in GSoC.

So after my proposal was made, I submitted it on the GSoC website.
Result Day:

It was the result day, by the way, I had the confidence of being selected, but yeah I was a little bit nervous. All my friends were asking when is your result coming, I told them it will come at 12.30AM (IST). Finally, the time came when I refreshed the GSoC website, Voila the results were out. I opened the Oppia organization page, and yeah my name was there. That was the day I was really happy and satisfied, I was thinking like I have achieved something in my life. It was a moment of pleasure for me, I called my parents and told them my result, they were really happy for me.

I say cracking GSoC is worth it, the preparation you do, the contributions you do, the making of the proposal is really worth.

I got so many messages from my juniors, friends, and seniors, they congratulated me. After that when I uploaded my result of Facebook and LinkedIn, there were tons of comments and likes on the post. So yeah that’s my journey.

By the way, I am writing this post after really late, sorry for it. I must have done it earlier, but due to milestone 1 of GSoC, I was busy.

So many programming ideas, but so little free time🙁

I would like to rant one more time about my internship.

I began in July, the first. That's my sister who helped me to find this internship and I was a little scared about how bad it could be.
I came at the office, my boss told me that I would work in an "Innovation lab", an apartment where people works on projects that are less corporate than the enterprise's ones.

To me, it was amazing. So I came in this apartment, it was like a dream. I didn't know that I would have such luck to be in this environment : kitchen, sofas, beds, many decorations for all political ideologies, ideas. There was some decorations that were about weed and many cool things for the young guy I am.

The lab's leader told me that it was a very free environment and all the awesome stuff I could use.
Then they showed me where I would work.

We were two interns employed as web developers. We had a complete room for us.
Then we began to work there, and I was presented to my internship tutor.
He gave me some instructions but told me that I had a week before the project begin.

Here began the troubles.

We waited a complete week without having any instructions. Then we began to build something in PHP with our knowledge and the informations someone from the lab gave us.
When finally we had news from the project, two weeks later, we learned that the project would be built with ASP. NET.
Here we go, I learn ASP. NET alone. I have many problems and nobody helps (even if the problem comes from enterprise's API/Framework). I finally make something usable with no help, after I discovered that my mate wasn't developer at all and just took an option for her classes which forced her to get an internship.

She had 3 month left, I had 6.
Then when the project really began, nobody came to verify what I was doing and on a meeting, they said that I was doing nothing.

The boss even became mad on us because he couldn't see what we were doing (we're back end developers).
I asked for help to the developers of the enterprise and someone came, sad to have to help an internship, and learned some tricks but nothing else.

To have a concrete explanation of what DDD was, I had to ask 4 times for help.

Finally I had something that could receive data from the connected hives we are working on and store them into a database in the architecture of the enterprise.

Then, they wanted me to try an API for them. I tried, and it wasn't working at all. So they make me still wait to change my whole architecture when the API will be released.

Recently, I was told that I would never do the front-end of the project (which was an horror because of the fantasm of the lab leader). Then they realized that my late wasn't a programmer. So they asked me to make a prototype for the front-end. I did for a presentation.

Then they didn't tell me the device they would use for the presentation and it was an iPhone 7. Idk why, safari couldn't display what IE can.

They blamed me for having done a bad work. It wasn't my job. I did it to help because they can't find a fucking front-end developer with a little more experience than me.

Actually, I am an alone developer since my mate is gone and the lab leader don't want me to show up because she considers me as a shame.
I asked to be moved back in the office of the enterprise, they agreed and said it was a 2-weeks delay. It's the Thursday of the second week and I have no news. I send mails to my tutor, even SMS, he doesn't answer me. They didn't call me to give me my pay with a week late. And the person who is responsible doesn't answer me neither. I came to see her, but she wasn't available. I'm now alone in a desk, waiting the time to pass.

Fucking this shit.

I'm in France.

EDIT : I forgot to say that I can't use the sofas or bed because I'm allergic to cats and there were 3 cats. Now there is still one and this beast vomits and poos everywhere in the house...

Fuck I wish I knew what to do about low motivation!!! I have some ideas I think are really great, some that might be profitable, and fuck I just don’t do any of them. I spend more time panicking about what to do than anything else. But damn so much time wasted when I just needed a little guidance or a little planning or a little like less than $100 more money. That frustrates me to no end.

There’s so much bullshit to everything. This does follow up to my wk106 rant, where I’m trying to rationalize the tons of code that are behind the smallest features. How many thousands of builds go into a deploy. Just swallowing how much rite in software.

I feel like a failure at my job at times but what sucks is I’m just in the middle. Not the most experienced dev, not the least. I’ve got my feet wet in a number of things, but not a solid enough stack for a lot.

BUT SOMEHOW I GOTTA BE MOTIVATED TO LEARN. FFS I CAN DO BETTER BUT MY INSIDE IS BROKEN SOMETIMES AND I JUST WANK OFF FUCK GET IT TOGETHER.

Yea, I fight with myself a lot. I have a big ego and I’m a piece of shit at the same time. Idk. That is annoying too. If only I could get really motivated and focused on some of these projects I could do amazing things. I’ve never struggled with a subject I applied myself to. I just wasn’t motivated. I don’t know how to fix it and I wish I did. I also don’t know what the end game for me holds.

This whole complex really scares me for later life. I will have regrets because my mind builds impossible plans for good, but if I achieve any of it I WILL THINK damn I should have not dealt with this and done x. Like I could make world peace but be like damn coulda rebuilt cars or some stupid shit.

So I’ll conclude with that I’ve done a lot of jobs around the house, and yes working with drywall sucks. So sometimes I’ll think about that. But damn. That doesn’t last because I know I can do it well if I apply myself.

All this leads to getting overextended which is another huge motivation killer. I’m trying to learn self control and focus. But also I need small victories along the way. Very annoying.

Well at least I was motivated to finish this rant. I have a few weekly rants I wanted to participate in but couldn’t even find the motivation for that. There was a toxic person in my life then and I’m slowly getting back to normal but I know that even normal me struggles with motivation. Plus that toxic person was my friend and I’ve lost a lot of (long term) friends recently and that is a real drag. But they needed to go. But I wish they had just shut up sometimes then they wouldn’t have been so toxic. But I digress.

I know I have so many ideas I can’t do them all even if I am motivated and for some time is of the essence.

So look out for some collabs. And grab that motivation wherever you can find it.

I've tried so many ways for that at night or during walk spark of bug solving ideas:

- fluorescent ink on regular paper
- florescent mini whiteboards
- "alexa remind me.."
- writing down in my phone
- recording on my phone
-..

But all of those due to my short term memory made me forget half the things by the time I opened the fucking phone/app, found where to grab the pen or the whole dance for alexa, to remember the exact phrase I have to spell out, when it should remind me, what time,..

Earlier today I remembered how I had a little tape voice recorder I used to use a ton, thankfully that tech advanced by now and found myself a stereo mic setup little voice recorder that can also act as an mp3 player!

Went for a walk today, while listening to some podcasts, then it hit me as usual on how to fix and implement some things that were awkward at best on paper when I left home, pressed the record button, recorded it and went straight back to music mode, which remembered where I left off!

I'm so indescribably happy, I ordered quite a bunch of the same to just throw around everywhere, at the bed, in the bathroom, kitchen, for walking outside, everywhere haha

rant="""
It's too many features for me to keep up with. And the client just bounces between this matrix of all the possible permutations of them, refusing to admit that he is asking for mutually exclusive behavior in more than one place. I have mentioned to him at least 12 times a year that there is too much going on, not organized, we need to simplify, prioritize, or we will have 100 half baked untested features.

Of course it is more or less made it out to be that this is all my fault, or at least it's hard not to feel that way when I say:

It will be a long time before X will be working, we need 25 other things first.;

Next day he asks:
Have you made any progress on X;

I reply: Now we need 24 things to be done at this rate it will be a month.;

He replies:
Ok but I need this yesterday. How about if you add a new feature Y that does everything X does without those 24 things?;

I reply: That will not work at all like X. Y is just X + 1 more feature.

He replies: Ok well I need Y so when you're done with X I need a way to do it like Y also. I just thought it'd be easier.

EASIER TO ADD MORE FUCKING FEATURES YEAH SURE THATS EASY AS FUCK YOU FUCK FUCK FUCK. He's a nice enough guy, pretty smart compared to my first few paying gigs, but wtf really? How do I come out and tell you I need 25 days and you ADD more work? This was one example.

IN TWO days he has added 12 features. And during the week has asked for 29 UI interfaces to be COMPLETELY different. This is becoming COMMONPLACE. Every week there is either a huge change, or a conversation like about that finds its way into the entire business flow inside an dout.

The worst thing is: I TOTALLY understand what he needs. I feel that HE doesn't. This weekend I spent literally HALF of his retainer on getting equipment into my hands to bring it back to find out it DOESNT WORK. Why aisn't HE doing this so I can finish the features from NOVEMBER that HE NEEDS in order to PROCESS SALES.

I've tried and tried but I just can't get through to this client what a tremendous waste of time his \"process\" is, for lack of a better word. Constant changes, contsant additions, lack of clarity, needless repetition and contradictions, constantly adding moonshot ideas to compete with every industry in the region, and not beta testing anything until something goes wrong.

Fuck this guy! His business is failing and I felt responsible for the longest time but it is clear to me that if I wanted to save his business I would have to ignore 95% of his feature requests. I ignore 50% now because of the stress in trying to determine which of the 3 different paradigms he is talking about changing. I will lose this client, and I feel like he will sue me to get all of his money back. He holds me to very little honestly - BUT WEEKLY reminds me that he won't be able to pay me next month if feature XY and Z arent ready!

If a developer is CLEARLY overwhelmed, it makes NO sense at all to continue to PILE ON feature after feature
"""
try:
while true:
rant+=", after feature"
except DevHeadExplodes as inevitable:
raise YourDevsRatesOrLookElsewhere(inevitable)

Tabs, or No Tabs? I did the same as this commentor 2 years ago. I can code so quick now because of this simple switch. Here's why:

(source, Laracasts.com)

Ben Smith
"I think the most beneficial tip was to do away with tabs. Although it took a while to get used to and on many occasions in the first few days I almost switched them back on, it has done wonders for my workflow.

I find it keeps my brain more engaged with the task at hand due to keeping the editor (and my mind) clutter free. Before when I had to refer to a class, I would have opened it in a new tab and then I might have left it open to make it easier to get to again. This would quickly result in a bar full of tabs and navigation around the editor would become slow and my brain would get bogged down keeping track of what was open and which tab it was in. With the removal of the tab bar I'm now able to keep only the key information in my mind and with the ability to quickly switch between recently opened files, I find I haven't lost any of the speed which I initially thought I might.

In fact this is something I have noticed in all areas of writing code, the more proficient I have become with an editor the better the code I have been writing. Any time spent actually writing your code is time in which your brain is disconnected from the problem you are trying to solve. The quicker you are able to implement your ideas in code, the smaller the disconnect becomes. For example, I have recently been learning how to do unit testing and to do so I have been rewriting an old project with tests included. The ability to so quickly refactor has meant that whereas before I might have taken 30 seconds shuffling code around, now I can spend maybe 5 seconds allowing my mind to focus much better on how best to refactor, not on the actual process of doing so."

jeff_way Mod
"Yeah - it takes a little while to get used to the idea of having no tabs. But, I wouldn't go back at this point. It's all about forcing yourself into a faster workflow. If you keep the tabs and the sidebar open, you won't use the keyboard."

Headsup: if you're making a game, or want to, a good starting point is to ask a single question.
How do I want this game to feel?

A lot of people who make games get into it because they play and they say I wish this or that feature were different. Or they imagine new mechanics, or new story, or new aesthetics. These are all interesting approaches to explore.

If you're familiar with a lot of games, and why and how their designs work, starting with game
feel is great. It gives you a palette of ideas to riff on, without knowing exactly why it works, using your gut as you go. In fact a lot of designers who made great games used this approach, creating the basic form, and basically flew-blind, using the testing process to 'find the fun'.

But what if, instead of focusing on what emotions a game or mechanic evokes, we ask:
How does this system or mechanic alter the
*players behaviors*? What behaviors
*invoke* a given emotion?

And from there you can start to see the thread that connects emotion, and behavior.

In *Alien: Isolation*, the alien 'hunts' for the player, and is invulnerable. Besides its menacing look, and the dense atmosphere, its invincibility
has a powerful effect on the player. The player is prone to fear and running.

By looking at behavior first, w/ just this one game, and listing the emotions and behaviors
in pairs "Fear: Running", for example, you can start to work backwards to the systems and *conditions* that created that emotion.

In fact, by breaking designs down in this manner, it becomes easy to find parallels, and create
these emotions in games that are typically outside the given genre.

For example, if you wanted to make a game about vietnam (hold the overuse of 'fortunate son') how might we approach this?

One description might be: Play as a soldier or an insurgent during the harsh jungle warfare of vietnam. Set ambushes, scout through dense and snake infested underbrush. Identify enemy armaments to outfit your raids, and take the fight to them.

Mechanics might include

1. crawl through underbrush paths, with events to stab poisonous snacks, brush away spiders or centipedes, like the spiders in metro, hold your breathe as armed enemy units march by, etc.

2. learn to use enfilade and time your attacks.

3. run and gun chases. An ambush happens catching you off guard, you are immediately tossed behind cover, and an NPC says "we can stay and fight but we're out numbered, we should run." and the system plots out how the NPCs hem you in to direct you toward a series of
retreats and nearest cover (because its not supposed to be a battle, but a chase, so we want the player to run). Maybe it uses these NPC ambushes to occasionally push the player to interesting map objectives/locations, who knows.

4. The scouting system from State of Decay. you get a certain amount of time before you risk being 'spotted', and have to climb to the top of say, a building, or a tower, and prioritize which objects in the enemy camp to identity: trucks, anti-air, heavy guns, rockets, troop formations, carriers, comms stations, etc. And that determines what is available to 'call in' as support on the mission.

And all of this, b/c you're focusing on the player behaviors that you want, leads to the *emotions* or feelings you want the player to experience.

Point is, when you focus on the activities you want the player to *do* its a more reliable way of determining what the player will *feel*, the 'role' they'll take on, which is exactly what any good designer should want.

If we return back to Alien: Isolation, even though its a survival horror game, can we find parallels outside that genre? Well The Last of Us for one.

How so? Well TLOU is a survival third-person shooter, not a horror game, and it shows. Theres
not the omnipresent feeling of being overpowered. The player does use stealth, but mostly it's because it serves the player's main role: a hardened survivor whos a capable killer, struggling through a crapsack world. The similarity though comes in with the boss battles against the infected.

The enemy in these fights is almost unstoppable, they're a tank, and the devs have the player running from them just to survive. Many players cant help but feel a little panic as they run for their lives, especially with the superbly designed custom death scenes for joel. The point is, mechanics are more of a means to an end, and if games are paintings, and mechanics are the brushes, player behavior is the individual strokes and player emotion is the color. And by examining TLOU in this way, it becomes obvious that while its a third person survival shooter, the boss fights are *overtones* of Alien: Isolation.

And we can draw that comparison because like bach, who was deaf, and focused on the keys and not the sound, we're focused on player behavior and not strictly emotions.

I subscribe to many copywriting newsletters. Here's an article that shows how it's like on "the other side", marketers struggle, too.

How Kevin's Massive Mistake
Completely Changed His Life

Kevin H. made a huge mistake.

The biggest, he would say, if he could tell you himself.

And he knew it immediately.

It was, he said, "instant regret."

Within milliseconds, he was asking himself "What have I done..."

Kevin, see, had just jumped the rail of the single most popular suicide spot in the world, the Golden Gate Bridge.

On average, the site gets another distraught jumper every two weeks. Kevin was one of them.

It wasn't like he hadn't tried to quiet the voices in his head. Therapy, drugs, hospitalization.

Time to die, those voices still said.

And yet, in the minutes his bus dropped him off at the bridge, he hesitated and paced with tears in his eyes.

"I told myself if just one person comes up to me and asks if I'm okay... if one person asks if they can help... I won't do it. I'll stop and tell them my whole story..."

But nobody did, so he jumped.

It was in those next milliseconds, he would later say, he knew it was the biggest mistake of his life.

He didn't want to die.

But now, he was sure, it was too late.

From its highest point, it's a 245-foot plummet into the icy bay waters below.

Out of the 1,700 people that have jumped from the bridge since it first opened in 1937, only 25 have survived.

Kevin, against all odds, would be one of them.

He slammed into the water like hitting concrete. Three of his vertebrae instantly shattered.

When he surfaced, he couldn't hold his own head above water. But, incredibly, a sea lion kept pushing him up.

The Coast Guard soon arrived and pulled him out.

From there, he began a long recovery that required intense surgery, physical therapy, and psychiatric care.

While still under treatment, a priest urged him to give a talk to a bunch of seventh and eighth graders.

Afterward, they sent him a pile of letters, both encouraging and full of their own pained thoughts.

He also met a woman.

Today, Kevin lives in Atlanta and he's been happily married for the last 12 years.

And he tours the country, sharing his story.

So why re-tell it here?

Obviously -- I hope -- you don't get lots of copywriters looking to snuff it after a flopped headline test.

Just the same...

We've talked a lot in this space about the things one needs to get by in this biz.

My friend and colleague Joe, over at the publishing powerhouse Agora Financial, likes to list requirements.

You need intense curiosity...

You need a killer work ethic...

And you must, MUST have... resilience.

Meaning, you must have or find the capacity to bounce back from failure and flops, even huge ones.

Now, again, Kevin's story is an extreme and in this context -- I hope -- a hyperbolic example of somebody giving up. In the worst way possible.

It is also, though, a metaphor.

See, I get a lot of notes from some of you guys... and at conferences, I get to talk to a lot of people...

And I often get the sense, from some folks, that they're feeling a little more overwhelmed than they let on.

Some are just starting out, and they've got a lot on the line. For some, it's everything. And some are desperate to make it work.

Because they have to, because their pride or livelihoods or a family business is at stake, because it's a dream.

And yet, they're overwhelmed by all the tips and secrets... or by piles of confusing research or ideas...

For others, even had some success, but they're burned out, feel antiquated, or feel like "imposters" that know less than they let on, in an industry that's evolving.

To all those folks... and to you... I can only say, I've been there. And frankly, go back there now and again.

Flops happen, failures happen. And you can and will -- even years and decades into doing this -- make the wrong choices, pick the wrong projects, or botch the right ones.

The legendary Gene Schwartz put it this way, according to a quote spotted recently in fellow writer Ben Settle's e-letter...

" A very good copywriter is going to fail. If the guy doesn't fail, he's no good. He's got to fail. It hurts. But it's the only way to get the home runs the next time."

Once more, nobody -- I hope -- is taking the trials of this profession hard enough to make Kevin's choice.

And believe me, I don't mean to make light of the latter. I just want to make sure we hit this anvil with a big hammer. To drive home the point that, whatever your struggle, be it with this biz or something bigger, that you don't want to give up. Press on.

As Churchill put it, "Success, is the ability to go from failure to failure without losing your enthusiasm."

Or even more succinctly when he said, "If you're going through hell, keep going."

Because it's worth it.
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John Forde

So I've been a professional software developer in variously named roles over the years since I was 18, now 35. I've had many ideas for my own projects over the years some great, some not so great, and as with most ideas, if you don't act on them, someone else will suddenly come up with it, which is frustrating as hell obviously. Anyway, I never find enough time to do these things in what little free time I have, so the idea of stopping working for someone else and work on my own stuff seems almost unobtainable. I've worked with companies (startups) that have had ideas that have never made anything significant but still keep going on investor money for some reason or another. I realise my question is quite vague, but how the fuck do you break away and do your own stuff? Time is running out (at least in my mind), anyone here actually done it, succeeded, failed?? Can't be writing other people's badly designed software my whole life, would be nice to design my own and see it through.