Proprietary video format. Native iOS app. Ok.

Using swift to decode and render. Ok.
Kills battery and is actually too slow on older devices. Ok..

Diving into armv7 neon assembly, it puts the "ok" in "pleasure".. Ok.....

Getting it to work. Fast frames. Yes. Ok!
Battery still stressed..ok.
Just need to get rid of the brown tint.. ok.

The tint became a brand mark. iPhone gone. Ok! Hours later, received email.

Vendor upgraded to serve h264 over http.
"Kill yourself with fire, ok?"