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'Google knows everything about you.'
'Facebook records conversations.'
'Personalized ads manipulate you.'
Guess that's why YouTube showed me an ad in Spanish yesterday. Or why I never clicked on an ad. Or why only every 1 in approx. 10 ads is somewhat relevant to me (and thats with me explicitly stating my interests in ad personalization options).
I don't have anything against shielding your privacy. It's your right not to use a product if you don't want to, but I don't see how people can make these statements without providing solid proof.
Just my opinion.
rant