So. Wow I have a question. Ok for real... I am in need of advice. I have a concept for a platform based on a specific interest which almost all of us have, based on a peer-to-peer principle with multiple services and user types/needs/agendas/reasons. The platform is intellectually straight forward and users will all participate on the platform as they see fit which will benefit other users as well as motivate more to join. The platform will serve it's own purpose and meet the users needs in a way that you may have seen before but the intellectual property and how the platform is used, is so unique that I can't risk too much information.

The question is. How do I protect my idea / intellectual property so I can recruit help and market without someone coming along and stealing it out from underneath me?

This isn't uncle Vinnys Cologne idea...

Everyone thinks they have the million dollar winner. I'm not sure if this puts gold toilet paper in my bathroom just yet but... I have something that an existing platform with money will absolutely steal and try to push as their own idea... They will probably succeed too.

So how do I protect this from happening so only I get to fail or ruin this good idea?