User-Generated Content: Google Reviews are written by individuals who have experienced a particular business or service. Users can rate a business on a scale of 1 to 5 stars and provide written feedback.

Access through Google Maps and Search: Users can access Google Reviews when searching for businesses, restaurants, hotels, or any other location-based information on Google Maps or Google Search. These reviews appear prominently in search results and on business listings.

Star Ratings: Each review includes a star rating, which is a quick visual indicator of the overall satisfaction of previous customers. Higher star ratings typically indicate better experiences.

Written Feedback: In addition to the star rating, users can provide written feedback about their experiences. This feedback can include details about the quality of products or services, customer service, pricing, and more.

User Profiles: Google Reviews are tied to users' Google accounts, which can help ensure authenticity. However, it's worth noting that some reviews may still be fake or biased.

Photos and Videos: Users can also attach photos and videos to their reviews, providing visual evidence of their experiences. This can be especially helpful for businesses in industries like hospitality, travel, and food service.

Sorting and Filtering: Users can sort and filter reviews based on various criteria, such as the most recent, highest rated, or lowest rated. This allows them to find reviews that are most relevant to their needs.

Owner Responses: Business owners have the option to respond to reviews. This can be an opportunity to thank customers for positive feedback, address concerns, or clarify misunderstandings. Owner responses are visible to potential customers.

Impact on Rankings: The quantity and quality of Google Reviews can impact a business's ranking in local search results. Businesses with more positive reviews may appear higher in search listings.