Join devRant
Do all the things like
++ or -- rants, post your own rants, comment on others' rants and build your customized dev avatar
Sign Up
Pipeless API

From the creators of devRant, Pipeless lets you power real-time personalized recommendations and activity feeds using a simple API
Learn More
Related Rants
A few weeks ago one of my counterparts in another department, who happens to also has a vowel-rich name, started sending some of his reports under the name "Bjorn Ragnarsen".
The report itself still have his own name, "bjorn.ragnarsen" is just the sender on the email.
I asked what was going on and he says that he was A/B testing click rates on his emails. The partial results were... very depressing, due the much higher levels of conversion when compared to his regular, properly spelled name.
So now I'm workshopping vowel-deprived names to sign my reports. "Fjall Eriksen" sounds too cartoonish? Maybe "Otto Kirchoff"?
rant
ab testing
naming