How do you go about finding work in the tech industry, to me it seems far harder sell then anything else?

Right now I’m struggling to get new business in since I do websites and apps

It seems because it’s niche and it’s a lot of money to put down it’s a risky sell to someone you don’t really know.

I believe my sites are quite good and I get decent feedback from customers telling me they get good results from their new site

🤷‍♂️ so I’m a bit at a loss