4
1234567
6y

I recently met with a client (a UK-focused homewares company sold by the likes of Next etc) who were meeting with Amazon the next day . Amazon has told them that people search for their name every 6 mins on Amazon. This according to my calculation is c. 7200 searches a month. There are 8,100 searches monthly globally on Google for their brand name according to Google Keyword Planner - suggesting that Amazon is close to becoming the major search destination for shopping (if it isn't already!) in the UK.

Comments
  • 0
    yeah, i agree. the transactional queries are shifting more and more to places like amazon.

    Pretty sure that Google is going to try to fix that, but I think that they don't stand a chance with their shitty "google shopping/google ads" integration.
  • 0
    @undef yeah, I have read that. was never in doubt that they use data of this kind.

    @devy a good read for you
Add Comment