I recently met with a client (a UK-focused homewares company sold by the likes of Next etc) who were meeting with Amazon the next day . Amazon has told them that people search for their name every 6 mins on Amazon. This according to my calculation is c. 7200 searches a month. There are 8,100 searches monthly globally on Google for their brand name according to Google Keyword Planner - suggesting that Amazon is close to becoming the major search destination for shopping (if it isn't already!) in the UK.

Interesting how SEO agencies often feel the need to 'rebrand' when their domain is penalised by Google