The emphasis on "team" to the exclusion of the individual (thanks in no small part to Scrum) is destroying the software developer career. It's a pendulum. There are always team/company goals AND personal goals. However, these days, the rhetoric is ALL about the team: everybody on a team has the same title, get rid of people who don't conform to some "collaborative", "open space", "colocated" ideal, etc. OKRs are entirely about giving everybody the exact same goals. I remember sitting down with managers throughout my career to talk about where I want to be in a year. What skills I wanted to explore. There were no guarantees, but the generally accepted idea was that nurturing the employee helped retain the employee. Now, there is only the idea that every developer should have the same "T-shaped" skillset, that all team members are the same, that all teams are interchangeable, that all developers are nameless cogs. It is demoralizing. If I were to give any advice to those looking to enter the industry as a developer right now, it would be "Don't". Because you will be told that being a "hero" is a bad thing. In what other industry does management tell its producers that they don't want people to go "above and beyond", and that if they do, they won't get credit for it because the credit always belongs to everybody.