Be me.
Spend a week coming up with a cool, albeit it "unusual" design for a site that's very fitting (seriously retro feel for a documentary based on old video games that look like an old command line)

Management - "We don't like it. It's too retro looking. Make it more modern like our other sites."

Me - *does so*

Management - "It's a bit boring now isn't it."

WHAT DO YOU WANT FROM ME?!

I realise it's a process and there is a gradient to design but when I come up with designs I make sure they are fitting and relevant. If you're going to butcher them because they're different and not "flat" then what's the point?