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possum12541y"hey sorry, there was this great hotel, right in the center and very cheap, but you missed it!! hahahaha, you poor moron"
Exactly that, pressures you into getting another room quickly
potata16111yWell... There are a few reasons for this:
1. To make you feel like it's a popular city and force you to make the reservation faster - also known as pressure.
2. To make you think that you could book your next trip ahead of its time and get a cheaper deal
3. To show you options since some of those "unavailable" hotels actually have rooms but not for your specific search. Personally, I've had a case where I just wrote to a hotel that was 3x cheaper but didn't have the selected options to us. What happened is they booked us 1 huge room instead of 3 as we have searched. The price was almost 50% off from any other hotel there.
So all in all, they know about it but still suggest you since changing search a little bit - can show those hotels as available :)
ps. Yes, that is a poor UX but... It's business, they don't care about it :D