Anybody watch the "Electric Dreams" episode called "Safe and Sound"?
This makes me think this is where we will end up with tech companies altering searches/websites for the individual. Making people believe things that are not true by representing false narratives. The actions of these individuals will reinforce narratives presented to the masses. There is already people finding that search engines and social media can sway elections by several percentage points. It seems like someone could use that same tech to target someone and turn them into a <fill in the blank here>. Urging them to some action. The rest of the world is like "WTF just happened?".

This is not a world I want.