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Disagree. It's not the people who want something from the restaurant, it's the other way around. That's why the restaurant is even running an ad campaign whose goal has to be to get people to visit the restaurant. Making that as easy as possible should be a nobrainer - but apparently, too much vi usage burns that part of the brain away.
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Someone needs a lesson in UX and CX.
Clicking that ad is the last thing people are going to do, shoving enough info in their face is exactly what you need to do.
Give them a name and a website, the journey ends there, give them an address and a 20% of coupon and knock knock they have a reason to find your door. -
@C0D4 Yeah, I have never clicked an ad deliberately - only either through misclicking or layout jumping. The click-through-rate for ads is abysmal for a reason.
The "click the ad to find out what the ad is actually about" type has an even lower CTR.
The ONLY type of ad who can afford that shit is ads that are all about brand promotion. McShit could get away with that, a restaurant can't. -
@Fast-Nop
No no, it's a secret restaurant. Come find it. Free dessert if you manage to show up. -
@SortOfTested I once made a secret tavern in my D&D campaign that did exactly that. Everybody in town knew about it due to it being something of a local legend, but (almost) nobody actually knew where it was. The lore said that "only the worthy may find the entrance" or something to that effect, but of course the party barb hulk-smashed his way through the tavern's trials and defences :/ (it was hilarious though so I let it pass).
They got free cake as a reward for finding the place. -
@M1sf3t you say "spoonfed" as if it's a bad thing. Most people have priorities and much, much better things to do in their lives than sit around clicking ads for a random restaurant. It's about respecting the fact that the user has limited time and effort to spend, not that they're retarded or something.
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Some good points here. BTW I’m not in charge of the ad campaign whatsoever, and they have in fact posted all relevant info including address in their ads since. However, I still stand by my rant. If someone is interested in the food and has enough time to stop and post a comment, they sure as fuck have enough time to click one more time to see the address.
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@52cal in an ideal world, but social platforms have made people mentally lazy. Spoonfeeding is the core, and it only gets worse from there.
People replying to a restaurant ad on Facebook asking where the restaurant is located (not related to dev but I built the restaurant's website and have access to Facebook admin stuff). Saying things like "It would be helpful to post the address." Bitch, it would be helpful if your lazy ass could do so much as simply fucking click the Facebook page, visit the website, or just fucking Google the restaurant (it's a very unique name and cuisine, especially for this area) and you'll find the address in a split second. Some people can't do shit if the information isn't shoved in their face in big bold flashing letters... even then I don't have hope for people like this.
rant