Tushy’s Butt Health and Anti-Toilet Paper Emails Were Well Positioned for Quarantine

Originally published on Adweek by IAN ZELAYA

While many brands have had to adapt their email marketing messaging to quarantine life, Tushy didn’t have to make any drastic pivots. In fact, the DTC bidet company was primed for it.

Tushy is a bidet startup which aims to replace toilet paper, Tushy was founded by Miki Agrawal