At the first company I worked for out of college, the CEO was a bit like a child. Whenever he came up with a new feature he wanted to add to the product, it had to be done asap otherwise we were going to "miss the boat." Every single time.

So rewind to a few years ago. It's a normal day at work and then suddenly my team lead and the CEO call my team into the conference room. The CEO starts telling us about this industry conference (we were in online dating) that was happening and this flashy new company dating company was going to be showing off this awesome search feature.

Naturally, our CEO concocted a Hail Mary plan of how our company was going to upstage this company and get all of the press to write about us instead. Basically, the "plan" was for us to build a brand new search feature of our own, in the week before the conference, and then he stated that the press would "have to write about us because ours will be better."

Everyone on my team knew it was ridiculous but we were pretty young and naive so we busted our asses to get this search feature out the door in the short week. The Friday before we stayed until like 2 AM. It was a little bit fun because the people on my team were cool, but the whole situation was absurd and no one, except the CEO, thought this had any chance of working.

Annnnddd in the end we didn't get an ounce of press, the search feature was pulled from our site, and the "awesome" company that we were so worried about getting all the press is out of business. But hey, we did get it done!