What is your favorite way of advertising? Is it more technical, like "Here, thats what we have" or is it somerhing else? Oh and i do mean advertising in the context of presentations, or something like the product website

I only made keynotes of things I have done and few related to programs. But I think general guidelines hold true.

1. Avoid bullet lists unless they are actually needed
2. Not everyone is savy af about the topic so be sure to have a clear representation of the concept of how your thing works, visual feedback and schemes make a long way.
3. Adjust yourself according to the audience: if I wrote some numerical simulations code and I'm showing it to an expert, it's great to show him some lines and how I handled the most computing intensive tasks or subdivided pieces into classes for modularity. If it's a professor that has little experience on coding, I'd rather avoid it.
4. If done live, engage the audience with questions and jokes. Most of the times sending a message is about keeping the attention high.

@Artemix Ok. Can you define simple? Like good looking, some animations, or html only?

@Snatchedd Yeah, the most of those presentations are just delivering an emotional message.

@vortexman100 lol? not really nobody wants to hear about "vision" and "company ethics" or shit, they want actual stuff but only the one they have the capability to understand