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What is with the current trend of hiding the content of the webpage that you have gone to visit under a 'continue reading' button on mobile?

For example, Huffington post article. Content all loads, then dissapears behind 'continue reading' button, showing only the first sentence.

I came here to read the article. I'm sure I want to continue reading..
Who the hell thought this was good design???

/Rant

Comments
  • 2
    It forces you to load and see the ads on the bottom of the article. It also provides them with metrics: who reads more than just the title of the article.
  • 0
    @apisarenco Sure, it might force some people to see the ads, for me, they certainly dont get that revenue from me for pulling this shit.
  • 0
    The same for articles with multiple pages: you see the ads several times.
  • 1
    When I see such thing I simple hit the back button and check a different source
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