Guys, I just need to know if I'm the one who's crazy.
I work at a fairly large bank. This bank has an Online Banking platform. Now, for reasons that deserve a rant of their own, I work on a self service account opening platform (in branch).
Now, my team is being tasked with adding features that will force customers to enroll in Online Banking and 2FA when opening accounts if they have not already done so.
The reason? There's low usage of the Online Banking solution.
My problem? I think this is a pointless waste of time.
Hear me out: All existing customers already have the ability to enroll with online banking, they can do it from there homes, in their underwear if they want, and they aren't doing it. Can anyone explain to me why we expect that customers who showed no interest in online banking before are going to be interested in using the application now?
You come in to branch to open an account, we stop the process to force you to enroll with internet banking(if you want to finish opening your account through the app), and then hope you'll use it now (despite the fact you could have enrolled at home all along)
We're duplicating the feature of an existing project and slowing down an unrelated process so we can hope you change your mind? Is this not a marketing problem? Do we not just need to sell the shit better? What am I not seeing? It's insane, we even took time to look at signing customers up for email addresses (in branch, while opening an account) if they didn't have one(because you need an email address for online banking). What really gets me is that everyone on my team is eating this shit up like it makes perfect sense. Like nobody else seems to think this is fucking stupid. I'm now resigned to implementing this bullshit. Am I the crazy one here? I realize I must be. Whatever I get paid anyway I guess. I raised my concerns repeatedly and I just kept getting the same stupid response. My job is done