PM: stressed out and during the briefing, keep reminding us how urgent is this project:

"This project need to go live this Friday"
"We only have 5 days to complete this."
"Client need this campaign to go live as soon as possible"
"We need to have a quick catch up every morning to ensure we are on track"

I have been working in digital agency for 7 years. When you heard something like this, there's a high chance that the deadline is a FAKE deadline. Very likely it will be delayed for another few days.