After all this time I’m still confused, why was Cambridge Analytica such a huge deal? I feel like a lot of people knew this in years prior, that Facebook/Google were scraping user data and activities to use for personal profiles and hence more directed as placement. Stuff like Ghostery, Privacy Badger, Disconnect, Ad Nauseum (rip it’s Chrome plug-in) etc. all focused on not allowing these same trackers to get information, so not like this case just magically busted the doors wide open screaming that all those websites you visited are now in Facebook’s database and no one knew.

I just can’t quite understand why everyone got up in arms after this.