Indigogo is to retail what ICOs are to he financial industry.

- some random people think of an idea (ICO = token, IGO = magical dick cream)

- they both rely on well made but completely horse-shit marketing material

- they both spam your sites with the same repetitive ads

- they both offer discounts for getting in early (aka give us money before we have designed or built anything)

- they both make outlandish and sometimes illegal product claims (ICO = Visa is a partner, IGO = magic dick cream does magic things)

- in the end most of both options ends up giving you nothing at all and just running away with your money

- best case scenario they both deliver a product that is utterly worthless and meaningless

- everyone is hunting for that one coin or product that is a not a total scam.

I don’t hate indigogo but they certainly are shady as fuck. I’ve rolled the dice on then 4 times and got scammed on 2 of them. It’s basically a crap shoot.