A few days ago, the Senior Director of our department came over to the dev team and asked the senior developers to gather around, and she informed us that a competitor was talking shit about our company's websites on Twitter, and she asked us to tear the competitor's site apart and find everything wrong with it from a technical standpoint so she could retaliate. We ripped the competitor's site apart and found that they were using a stock WordPress template that they purchased for $50. And here they were talking shit about OUR websites!

She took our findings and reached out to the competitor, politely suggesting that they take can their stock WordPress site and shove it.

They promptly deleted their Twitter post.