"I recently saw another demonstration of graphic design’s ubiquity. Someone had taken a series of photographs of busy streets and then painstakingly removed all the logos, symbols, signs, colours, street names and road markings. In other words, they had removed all the graphic design from these photographs. The results were staggering. A world without graphic design is an unrecognizable world — more alien than all but the most extreme sci-fi imaginings." - Adrian Shaughnessy