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Question: What do you guys think of this logo?

Anyway, here's my rant..

I'm starting to get pissed off with my relative for whom I'm doing a project.

He's coming up with the ugliest logo and fonts I have ever seen in 2018.

I mean it's business so I don't have much say in what he decides esp since he seems to have taken it upto himself to design the logo and managed to make a logo suggestion I made even terrible.

I have told him multiple times to avpid the knockoff wierd fonts and use simple fonts that looks normal.

And yet, he comes back everytime by changing colors in one of the letter n the words 🤦‍♂️

Maybe it's because we are from different generations and we have different visions on what it should look like.

He is the kind of guy who goes on and on about how he used computers and internet back in the 90s everytime we meet!

He probably uses MS Word to design the logo! This is the newest logo he came up with.

If I were to be honest, I would be probably rude in his eyes, since it is his "work".

What do you guys think of this logo? Can only show that much of the logo to maintain some privacy.

Comments
  • 2
    Maybe turn the drawing upside down so it resembles a W?

    I think what's most weird about the capital fonts is that they're serif, yet they're bold. I think you have to choose one. Either you go serif with thin letters or sans with thicker ones.

    That's because the thickness and serif usually convey opposite meanings and when you mix them you're contradicting yourself.

    Also, the sans font used is too sharp and generic, and don't match with the leading letters' fonts.

    Maybe try to fix these yourself and show him a nice result that still looks a bit like this one, so he may take it as a revised logo.
  • 2
    I like the image, but the font is fugly
  • 1
    @lucaspar it just doesn't feel pleasent to look at. I'm not really familiar with the ways fonts and design and I had no words to describe what was wrong with it. But you explained it pretty well.

    I'll give it a try, but I don't know he would understand at all.

    I'll see if I can get him hire a logo designer.
  • 0
    @Codex404 yep, all the design he came up with had the ugliest fonts. I wish I could get in his mind and what was his thought process behind selecting them..
  • 1
    @HoloDreamer suggest comic sans and make it pink
  • 0
    @Codex404 in fact one of the first design he came up with had comic sans font 😂
  • 0
    @HoloDreamer then why did he not use it?
  • 1
    If the hotel is at twin peaks, logo would be perfect 😊
    I dont think it‘that ugly, not even the font, as long as it‘s just that -a logo
  • 1
    @mojo2012 the bottom of the image and the fint shoukd be properly aligned though
  • 0
  • 0
    @mojo2012 it's not even on a hill, it's near a narrow busy street. The icon doesn't make sense for me.
  • 1
    @HoloDreamer ok then its weird 😂
  • 1
    Logo looks ancient and half-assed.
    Font is hideous.

    -6/10
  • 1
    It's very 90s corporate looking. It might not be trendy, but to someone (me) who isn't a trained designer it's acceptable. Could it be better? Yes. Would it drive people away? Probably not an average person.
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