NO. NO. A THOUSAND TIMES: NO.

I clicked on this out of genuine curiosity to see if someone was finally trying to discourage people from annoying the shit out of website visitors. A summary of the suggestions in their article as to what to use popups for:

1. Announce new products/services, features, policy updates, new blog posts
2. Promote your sales or coupons (including countdowns)
3. Encourage people to input their e-mail address / subscribe, perhaps also offering some vague thing they will get as a reward for doing so
4. Contact forms (e.g. support etc.)
5. Prompt visitors to confirm their age before showing content
6. Login/register forms
7. Display social media "share" buttons when a visitor has scrolled a certain way through the page content.
8. Display cookie consent prompt.
9. Help guide visitors to the part of the website they want to go to.

Of these: 1, 2, 3, and 7 need to die for sure. If a website does any of these things I'm inclined to immediately leave and never return. 8 is a little annoying but seems a necessity.

Someone even replied to the Tweet saying that popups are annoying, the company responded with "let's change that!"

Blank portions of the screenshot are to avoid promoting the company unintentionally as a result of the rant ;)