How to attract an audience with compelling content?

Marketing is important when it comes to attracting the target audience to the business through digital platforms. The audience is unable to connect with the audience until they connect with your brand story first. This is why most businesses consult with ghostwriters, I also hire this one (https://ghostwriterinside.com/) to create content that can help them to connect with the audience, in order to understand them better and to cultivate an enduring relationship with the audience.
Content marketing is the most crucial part of digital marketing, and a ghostwriter can help you to do it right. It is better to hire a freelance ghostwriter for assistance as they can help you focus on your expertise while helping you by focusing on the content. To put it in simple words, it means, you can focus on your business while they can help you with the content. Do you think a ghostwriter can help business with content marketing?