Sitting with a group of artists arguing whether it's GIF or JIF when we really had to be working on an advertising campaign

We have this one at work too but probably my fault as I started them on it!

@RicLeP You should have known better xD

We're all designers here, my partner asked me what I will be doing for the gif adverts.. and I replied using jif causing an argument that has lasted longer than this meeting was supposed to last xD

It's a decades old argument.

GIF if it was supposed to jif it would. E spelt with a fucking j

Jraphics Interchange Format. Seems legit.

@philcr there was an article I once came across where an interview with the creator of gif said it's pronounced jif.

And that's all that mattered to me xD

@philcr the way you mentioned it, I would argue that every spelling in the English language is incorrect,

Is must be spelt iz or pronounces as I-s

@uziiuzair I read that too, but according to the Oxford English Dictionary (I think) that the pronunciation is based upon common usage and not nessessaryily what the originator says. The OED say the correct way is gif. Although I like to swapping to wind people up in the office.

@RicLeP same here! xD
However OED considers both pronunciations correct haha

Always a fun argument to stoke :)
Saw this recently, so far my favorite take on it, even though I'm a 'jif' guy :
https://youtu.be/bmqy-Sp0txY