Fast-Nop2846837dBecause the fashion pope behind it needs a lot of money for black jack, coke and hookers.
alcatraz627883337dPrestige is a commodity, as well. The expensive pricing is not for the physical product, but the associated social prestige that comes with it.
vane819737dCelebrities wear it while not sailing on their yachts
it has the designers logo atomically printed into every fiber.
atom printers are expensive.