Not so much learn to program, as learn to program in a new language:
As an intern I continually have people around me asking favours in the IT company I work for.
One day the lead of marketing comes in saying our website isn't responsive. She asked if I could work with html, CSS etc. to fix it... And offered me an entire pizza if I could get it done by the next day.
Needless to say, I now have a free pizza waiting for me.