Oh, so it wasn't that complicated after all !

Dark magic involved

@runfrodorun the true asset is the data gathered by IoT devices, then you use ML to extract value from raw data.
No, IoT is not a bubble but a few understands it.

@runfrodorun Thx for your input. In the world I see right now everyone and everything has it's own digital representation. That is why the information is and will remain the highest value. IoT is just one of many ways to extract data from "real world". Then you use Big Data clusters and Machine Learning to convert data into information. Remember that information always was valuable asset (even in the ancient times). Nowadays the demand for this good is bigger than it used to be because you can use this it in many different ways (most of them were not available in the past 10 years). You do not have to take my words for granted but I've been working in this area for some years now. (It is not only about simple recommendations or advertisement).