Why do CEOs and higher ups always think development is just some easy quick thing you can spit out in a week? {
"I need a web app that can do X and I want to sell it to make more money!"
} or {
"I want something that can automate this thing here and then I can re-sell it!"
}

Usually, the project is something that already exists and has taken a whole team years to iron out and perfect and to compete with it would be insane or it exists and it's actually FOSS. We're a small MSP, we don't have the resources to make big ticket SELLABLE software.