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areimus3433yBecause most people just buy shit that looks good, and not something that's practical. Sadly.
areimus3433y@Vip3rDev agreed, there should be a balance between aesthetics and accessibility. have you tried showing them instances where "x" changes, made "y" difference in a quantifiable manner? (although the correlation may sometimes be dubious, marketers love anything with a percentage on it)
these marketers should (i hope) also understand "user retention", and that it costs a lot less to retain an active user, than it is to acquire a new one. it's really the equivalent of trying to collect water in a bucket with holes.
@not-the-droid yes, quite a few.
They constantly ask for things like jQuery lightbox sliders or accordion content sections and then don't plan for how a keyboard user might have to navigate through the slider or in/out of the accordion content.
Lots of accessibility is writing solid, symantic markup using proper elements when available. Can't count the number of vendors who said they understand accessible design and then deliver just totally shit quality code.