For those that do any kind of non-trivial tech blogging, what platform/product/etc would you recommend?

I've found pros and cons to rolling my own (several times) and static generators like Jekyll and Octopress, hosted services like Medium and Ghost, but self-hosted Wordpress is still my pick at the moment. I would be keen to hear what others are using and what advantages you get (e.g. ease of deployment, good editing experience, cheap hosting, lightweight / performant, versatile code embedding and presentation etc)