72
swooooosh
61d

What's the point of making the box

Comments
  • 24
    Where are the climate activists now
  • 22
    Greta's crying now, thanks.
  • 1
    Something to put on the shelf in a store I guess. But then again, why this isn't just a leaflet - I don't know...
  • 5
    Haha, I got one of them for free when I bought my laptop. Still haven't opened it yet. Expired 2 years ago. Windows Defender ftw!
  • 1
    It looks bigger this way
  • 7
    Funny thing but.... The bigger the box - the better the product :)

    Once we did testing in our school, where we gave people out a leaflet with specific codes for ESET antivirus system... There was a 1000 in total. Small portion of them was used and even smaller - where people were happy. Now, when we gave out a BOX (quite literally) of the same system, same amount - more than half of it was used and we got compliments that it didn't require a CD to use (we've used same trick, surprise - NO CD!!!). To our surprise - people actually ticked a box where it said that bigger box provided them with confidence... Even if it was mostly empty with the same code....

    ---

    That was stupid indeed and does not reflect anything but... Bigger is always better in people mind. Same goes for office 365 subscription... Their box is like 4 cd's thick but inside you have a code + manual....
  • 2
    Have you ever bought a "physicall copy" of a modern AAA game? Same shit! You buy it thinking you gonna save a lot of download time and there's just a sticker with a license code
  • 1
    Because 95% of people wouldn’t understand the product without this box. The goal is to SALE, not to be “cool kid”
  • 0
    @willhertz The whole gold master concept went out the window, when cd readers are not sold with most computers now.
    Also - the cost of printing the disks is very high... so downloading costs less.
  • 1
    That reminds me of wireless network plugs where you have to download the drivers online for Linux.
  • 0
    @KuroTenshi67 and still a big chance that won't work for your distro's kernel/folder structure/architecture/compiling switches/and a long, hard and ejaculating etcetera
  • 0
    It is for them boomers...
  • 0
    Ooh hey a free cd/dvd/blueray case =b shweet
  • 3
    Plasticbad
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