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I've determined a simple formula for how to get people to stay in your app for long periods of time:

1. Infinity scrolling
2. OPTIMIZE BATTERY USAGE

Why? You can't infinitely scroll if your battery's dead.

Case Study: YouTube.

rant

battery life

infinite scrolling

engagement

youtube

I've determined a simple formula for how to get people to stay in your app for long periods of time: 1. Infinity scrolling 2. OPTIMIZE BATTERY USAGE Why? You can't infinitely scroll if your battery's dead. Case Study: YouTube.

rant

user experience

battery life

infinite scrolling

engagement

youtube

I've determined a simple formula for how to get people to stay in your app for long periods of time:

1. Infinity scrolling
2. OPTIMIZE BATTERY USAGE

Why? You can't infinitely scroll if your battery's dead.

Case Study: YouTube.