Applications are now made vertical scrolling and everytime you refresh, it stimulate to be a slot machine . So it's basically a feeling of gambling that keeps you up and motivated all the time.
Phone applications are now turning into infinity novelty machine - machine that promises you some reward that never comes but it always could come , but in real never will .

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    Hooked - How to build habit forming products by Nir Eyal.

    Read it and you'll understand how we do it.

    That said, author is very well known personality in tech industry and is quite humble and active on LinkedIn.
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    It's really not that deep tbh.
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