This partnership gives Google advertisers access to Unity’s mobile gaming network through Universal App Campaigns (UAC). This means Unity mobile app developers will be able to monetize with Google’s ads without any additional required development work.

To date, the partnership has resulted in video completion rates of 87.3% compared to the average benchmark of 32.5% (Source: Moat Analytics Benchmarks: Q4 2017). Furthermore, Unity has consistently scored 97.8% for valid and viewable rates, well above in-app benchmarks of 54.7%, providing a brand-safe environment for advertisers while also creating value for developers and gamers alike.