Instagram "personal brand revolving code" checklist:
1. Quirky Hello World captions
2. Always has a mug of coffee
3. Code in background (usually HTML) with a pop open terminal showing the file directory to show that they know how to use the command line.
4. quirky pseudocode (usually a while loop) on there shirt.
5. Starting aimlessly on a laptop in places that don't make sense to work.

Seriously, Instagram is the worst place to have your personal brand for stuff like this.