264
dfox
1y

When I worked for an online dating app, at one point we had the ridiculous idea to try to take a popular LinkedIn feature and convert it to a dating app feature in order to capitalize off of the success LinkedIn had with it.

The feature was LinkedIn endorsements. The idea was to allow the dating app users to get endorsements from people in their contacts lists on certain traits/features from a defined list (ex. Funny, smart, etc.). It wasn’t a terrible idea on the surface, but the way we planned to execute on it was insane and everyone knew it was going to fail. To avoid any controversy all of the endorsable terms were watered down to the point where no one would ever find using them/asking their friends for endorsements to be any fun. And the worst part was how we planned to get people to ask their friends for endorsements - management wanted us to build a contact list importer and just spam email contacts with “please endorse me” emails. The whole thing was ridiculous.

No one, including myself, wanted to build the feature/spam tool but management really wanted it so we had to build it. Like expected, it failed very quickly when it was clear no one cared about getting their real life friends to endorse them on some dating app, and the spam contacts took was ineffective and... spammy.

Comments
  • 30
    Dumbheads always like dumb things.
  • 80
    HAHAHAHAHAH This is hilarious.

    Smart ++

    Funny ++

    Big Titties ++++

    Nice Vegana ---
  • 55
    @Floydian my mind immediately went there too:

    "Great sex"

    "Doesn't call after"
  • 14
    Play stupid games, win stupid prizes. 😂
  • 51
    It could have been worse.

    *Would you like to add Lucie to your relations? Your brother, your father, your cousin, 3 of your friends and your boss are common relations*
  • 6
    @Floydian wait I didn't know you have great titties 8-)
  • 7
  • 5
    @Floydian was pulling your legs regarding your comment above :P
  • 5
    @cursee Makes no sense.
  • 7
    @cursee , @Floydian doesn't have nice vegana though :/
  • 7
    @Floydian your comment can be interpreted as the stats you want but also as the ones you have :3

    at least that's how my perverted mind works rofl

    @hell *pervert-bros-hug*
  • 5
    @cursee this is the exact reason why dfox said building this would be a bad idea.

    You proved it right.
  • 3
    @cursee hey, keep your perverted hug to yourself lol
  • 0
    I remember having kind of this feature at orkut social networking site long ago around 2004. It only had 4/5 specific options to choose from. Like- happy, angry, rude, friendly. Those were quite acceptable for us.
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