I've seen a lot of people design great websites here on DR. Since I'm being dragged into quite a bit of front end, I've decided to quit complaining and up my design game. Suggestions and advice on good design considerations?

Our creative lead sent me a few reference websites that had a lot of "wow factor". It had stuff like trailing text animations, slow motion menus and what not. For some reason, I found all of it to be annoying and pointlessly bloated. I'm more into minimalist design and simple transitions but idk if this is just my taste or lack of competence in making such fancy ass design that makes me not appreciate such sites. I need advice and I'm not sure on what. You'd probably know what if you've been in a similar situation before.

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