23
hashedram
10d

Has there ever been a single business that has benefited from the "Tell us why you wish to unsubscribe from our mailing list" feature?

The fuck do these corporate fucks expect? A 5 page thesis on why I don't want spam I didn't sign up for?

Comments
  • 7
    Hahahahahaha

    Okay so here's how I understand this.

    It helps analyse some customers retention and attrition metrics after certain ad campaigns or anything they do with Product marketing.

    And based on the analysis they can predict/track conversions, revenue and other metrics around it.
  • 8
    I just swear at them using the forms.
  • 3
    I think it is one of those metrics that just comes with the system and someone turns on but nobody will ever see / take seriously.

    My credit card company wants to email me about their COVID plans once a week does not give a fuck about "too many emails" responses... or they wouldn't do the thing in the first place.
  • 7
    Free-form text, almost always useless. If it's "pick a bunch of options", and 97% of a significant number of people unsubscribing are saying (for example) they're mailed too frequently, that can help them adjust.

    All in all though it's a "might as well throw it in there" type feature, as they're clearly pissed off enough to hit the unsubscribe button anyway.
  • 1
    @AlmondSauce

    At best someone makes a word cloud ;)
  • 5
    To me it's an opportunity to scream into the void.
  • 12
    If a company really pisses me off, I type [object Object]
  • 1
    @10Dev uuu, nice1, might use it next time someone pisses me off..
  • 1
    @N00bPancakes FUCK front and center in size 107 pt font.
  • 1
    @10Dev Thanks Satan
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