Why do software companies make a huge point on their websites what kind of technologies they use, in addition to drop-naming the various development methodologies they practice? I was under the impression that clients, other than programmers (and perhaps people who manage programmers), won't have the faintest idea about what these words mean and how they relate to the product that needs to be built or the problem that needs solving?

As a second observation, most software company websites seem focused on the client - case studies, services, portfolio, work with us etc. Often however, their blogs are all about development and programming and not targeted at the client. Why? Just to get page views and improve their search ranking?