What?… How? W…why? B… but the shareholders! The employees! Who… who's gonna pay for that? Profit margins! The growth! How's that even possible?

(https://geobytes.com, operational since 1999)

ads in the new website perhaps? More aggressive data collection (and data sales)? IDK.

Can anyone think of the managers? They won’t be able to see the red line go up!

Probably because they have a flat org structure, barebones management staff, and very few if any BS positions a la scrummaster/TPM/etc.

Lean company = no need to soak the customer

Crowd testing. My company actually gives money to some opensource projects just so that those will remain free and updated, and there will be many, many monkeys with typewriters to hit bugs.
We have *never* been the ones to first report a bug. There have always been someone who had it first, attempted several things we now do not need to try, and if still unsolved some dev had been looking at the bug for several days now.
It is like bribing the ghost of bug future!

And geobytes is like a map app? plenty of opportunities for crappy or buggy data. They must have someone subsidizing them for this exact reason.

@JsonBoa no, they do ip geolocation thing
You give them ip address, they give you location