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@jestdotty psyops might work on a demographic scale. However, business decisions were supposed to be arguments-based.
Those aren't, of course. But it is infuriating that ads, that are otherwise unable to convince IKEA's own execs to furnish their homes with discount MDF, is able to convince those same fiduciarists to spend big on cyber parrots.
It is hard to convince the typical physical products company to use even a freakingly simple cloud-hosted ERP, why the fuck those same fucktards would rather hand out their entire strategic data to an overgrown tamagochi? -
It's actually a bit more nuanced than one might assume: the memory of emergent, "disruptive" technology making entire business redundant is still relatively fresh -- it's been happening quite frequently in the last, say, two hundred years or so.
Why those folks went absolutely bankrupt should be seen on a case-by-case basis, but the overarching theme is some novel invention ruins everything. From that, integrating every shiny new thing became the default strategy for survival.
The problematic part is as you have outlined: people will blindly try to adopt technology without understanding it, or even knowing if it can actually do anything for them, in a somewhat FOMO-related way.
In general, "what if we disregard this new thing and get driven out of business because of it?" seems to be the thought process. It's based on fear and ignorance to begin with.
Thus, I propose we abolish all this silly corporate idiocracy and go back to living from the land as our ancestors did. -
A while ago "digitalization" was also a buzzword just like that. And now we're comparing dinosaurs to companies that are still using paper outside a toilet booth.
It's simple, really. If there is a new, potentially promising trend, you don't know whether or not it will catch on. If it does -- you want to be one of the first adopters to start growing your <buzzword> muscle in the market, spread the word about your company's competency in the area and get all those clients. The sooner you do this -- the better the spot you get in the race, the more clients you collect.
It's not w/o its risks, so not all the companies follow every single buzzword. e.g. NFT is rather niche with low profit probability (no market for it), so definitely not all the companies out there are after it.
When you wanted to know deep learning immediately
That's not AI.
Now that the whole generative AI debacle is finally dying down, I gotta ask the same question again:
WHY THE FUCK CORPORATIONS INSIST ON FALLIG FOR THE HYPE CYCLE EVERY FUCKING TIME?
I mean, I know why. It's because BigTech,Inc. always convinces companies like "Bob's tech wannabe car windows or something" to pay $$$ for this year's software fashion trends using arguments like "all the cool entrepreneurs are doing it! You don't wanna end up like those communist losers, do you?"
Then BigTech sells some shit that the muggles can't really afford (much less use), then shit hits the fan, then BigTech pretends that they never heard of it (hey, Blockchain IoT self-service BI wereable augmented reality 3D NFT eletric scooters from big data industry 4.0!) then the news cycle moves on. Rinse and repeat.
But, fuck, can't the muggles ever learn fucking ANYTHING? Tech industry is the fast fashion of industries. Do not try to imitate Facebook Google Apple Amazon, let them run their own course towards the cliff.
Instead, do your own thing.
Silicon Valley is not a good example for furniture companies to follow. So stop IKEA chatbots.
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