Now that the whole generative AI debacle is finally dying down, I gotta ask the same question again:
WHY THE FUCK CORPORATIONS INSIST ON FALLIG FOR THE HYPE CYCLE EVERY FUCKING TIME?

I mean, I know why. It's because BigTech,Inc. always convinces companies like "Bob's tech wannabe car windows or something" to pay $$$ for this year's software fashion trends using arguments like "all the cool entrepreneurs are doing it! You don't wanna end up like those communist losers, do you?"
Then BigTech sells some shit that the muggles can't really afford (much less use), then shit hits the fan, then BigTech pretends that they never heard of it (hey, Blockchain IoT self-service BI wereable augmented reality 3D NFT eletric scooters from big data industry 4.0!) then the news cycle moves on. Rinse and repeat.

But, fuck, can't the muggles ever learn fucking ANYTHING? Tech industry is the fast fashion of industries. Do not try to imitate Facebook Google Apple Amazon, let them run their own course towards the cliff.
Instead, do your own thing.
Silicon Valley is not a good example for furniture companies to follow. So stop IKEA chatbots.