Spotify premium ad: "Subscribe to Spotify premium and you can skip any number of songs you want. We won't take it personally."

Actually you do!
What I skip and what I listen through tells your machine learning what I like and what not. That's how it builds my listening profile.
So your (software's) opinion of me directly depends on what and how much I skip.
(I expect that skips from people skipping often to have less value than from seldom skippers.)

That sounds like the definition of "taking it personally"!