This is too much power for one company to wield.

Google Takes Its First Steps Toward Killing the URL
https://wired.com/story/...

It's not about killing it. It's about not really showing it.
Pretty good idea actually. Less phishing, easier navigation and weird domain names become attractive, because they don't need to be remembered.

When did you last type an url which you couldn't have as bookmark?

Seems like a pointless hatred of Google to me because this is legitimately a good idea.

I'm in a mood about Google at the moment because of my legit struggles with their changes to measuring page speed for websites that I had doing really well on mobile. They moved the goalposts and now all the sites are at risk for downranking with no substantive real-world user experience change with the actual speed.

But I thought the Internet was doing pretty well with the more democratic RFC process that built it. I'm not in a hurry to have one corporation dictating how all web technology works. If they have a bad idea, what's the way out? There isn't one.

@stackodev I just checked it out at https://testmysite.withgoogle.com/i... where I get 2 seconds on 3G for my website, same as always. Lighthouse with 3G throttling is even faster.